So what is Google Ads and why should I consider using it?

Google Ads, formerly Adwords, is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering. This appears as a “sponsored link”.

The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!

The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.

The ad will appear on the page of results you decide you want to appear in. For instance page 1 of Google for a search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.

Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

Setting up and maintaining an effective Google Ads campaign can be time consuming and complicated, but as official Google Engage agents we are expertly placed to help you with your Adwords promotion.

All our new websites come with a free £75 Adwords voucher so get in touch today to see how we can benefit your company today!